VAM is an ethical, handmade, crafts-based jewellery and accessories brand created by Mrunmayee. VAM creates well-designed, timeless, heirloom quality products with unprecedented material & craft combinations. The products we create are inspired from the balanced maximalism of India. Each product is made partly at a craft-cluster and then further assembled together at our workshop. Currently we are a small business with

craft-collaborations and a team of in-house ‘karigars’ as our backbone.

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We currently work with Ajrakh block printers, brass metalsmiths, hand-embroiders and bead weavers from Bhuj, Kutch. We also work with blue pottery ceramic artists from Jaipur.

We are constantly at the lookout for newer craft-collaborations, while we also train

non-crafts people wanting to be self reliant through handwork.